Jessica Simpson returns to reality TV in VH1’s ‘The Price of Beauty’

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Jessica Simpson is headed back to reality TV for the VH1 series ‘The Price of Beauty.’

According to the press release, ‘Beauty’ will take Simpson all over the world ‘to meet women, study local fashions, dietary fads and beauty regimes,’ all in an attempt to explore the meaning of true beauty in different cultures.

Simpson said she was ‘immediately intrigued’ by the concept of doing a show about ‘true beauty.’

‘I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect.’

The singer and reality TV star has long been scrutinized for her fluctuating weight, an issue she recently tried to address in the June issue of Vanity Fair:

‘It comes with what I do,’she said, ‘and I know that every day the media’s going to challenge me, is going to want to bring me down. But I feel like I’m at such a place that I own myself, and it’s authentic. I own that authentic part of myself, and none of those words are harsh enough to make me believe them.’

Jeff Olde, VH1 executive vice president of original programming, said Simpson, perhaps more than her peers, ‘has been the target of our obsession with beauty on both sides of the equation. She is a woman who can set trends and create firestorms with a single photo.’ The series, Olde added, gives Simpson the opportunity ‘to take control of that conversation.’

‘The Price of Beauty’ will premiere in 2010.

-- Denise Martin