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Poll finds that magazines are still the primary information source for anglers and hunters

July 14, 2010 |  2:28 pm

Outdoors_section Magazines are still the media source of choice for hunters and anglers, according to the June HunterSurvey.com and AnglerSurvey.com polls, which found that 44% of hunters and 33% of anglers use magazines most for their outdoor information and entertainment.

The second most important media source for anglers are websites, with 25% indicating they use websites as a primary source of information. Only 15% of hunters said they use websites the most to learn about hunting or to be entertained, with state wildlife agency websites being the most utilized media source for 4% of hunters and 3% of anglers.

Television is still popular, with more than 14% of anglers and 15% of hunters responding that they rely most on television for sport-related information and entertainment. 

Newspapers only garnered 2.3% of anglers and 1.2% of hunters who indicated they use them as a primary source for information and entertainment about their sport.

Other sources of information used by a small percentage of hunters and anglers included books, newsletters, social media (Facebook, Twitter, etc.) and radio. However, 4% of hunters and more than 5% of anglers indicated they used all available media sources for learning and entertainment.

"With hunters and anglers using such a wide range of media sources for learning and entertainment, agencies, organizations and businesses should consider adding new media to their traditional outreach platforms to ensure their messages are getting out there," said Rob Southwick, president of Southwick Associates, which creates and manages the surveys. "Hunters and anglers do not rely on just one source. Multiple information sources work together to help shape their interests and opinions."

Launched in 2006, AnglerSurvey.com and HunterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials, and conservation organizations track consumer activities and expenditure trends. The results are scientifically analyzed to reflect all U.S. anglers and hunters.

Those who hunt, fish and target shoot are invited to participate in either or both survey sites. Respondents are entered in a monthly drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.

-- Kelly Burgess

Photo: Los Angeles Times Outdoors section. Credit: Los Angeles Times