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Sporting goods retailer Sport Chalet and shoe charity Soles4Souls partner for Haitian relief efforts

January 15, 2010 |  2:23 pm

Sport Chalet store on Foothill Blvd. in La Canada-Flintridge.

Sporting goods retailer Sport Chalet and shoe charity Soles4Souls have joined forces in an effort to collect footwear for victims of the devastating earthquake in Haiti.

Sport Chalet will help collect footwear to support Soles4Souls’ commitment to donate more than 250,000 pairs of shoes to affected areas. Beginning today through Jan. 31, customers at Sport Chalet’s 55 stores will have the opportunity to drop off gently worn pairs of men's, women's and children's shoes. 

"Being reminded of how fragile our world is, and seeing the devastation that has affected so many, makes it evident that our continued partnership with charities like Soles4Souls is more relevant than ever," Craig Levra, Chairman and CEO of Sport Chalet, said in a press release.

"With 55 Sport Chalet drop-off locations in four states, we are asking our customers, our employees, and our vendors to stop by and donate their gently worn shoes for those so tragically affected by the earthquake in Haiti," continued Levra. "Since we live with this same threat every day, it is a natural response for Sport Chalet  to help, and we are so pleased to be able to do so."

All the shoes collected will be sent directly to Soles4Souls, a Nashville-based charity, for distribution to people in Haiti.

Soles4Souls has partnered with Operation Compassion, a charity that mobilizes support for victims of natural disasters around the world, to transport and distribute the aid. Thirty containers of supplies, including work boots, rain boots, children’s athletic shoes and clothing items, are already en route to Haiti.

“As we struggle to comprehend the magnitude of this disaster, we cannot forget how important basic necessities – such as shoes – will be in the ongoing rescue and rebuilding efforts,” said Wayne Elsey, Founder and CEO of Soles4Souls. “We deeply appreciate the support of Sport Chalet and their customers in helping us provide shoes to survivors and volunteers as they work in horrific conditions.”

-- Kelly Burgess

Photo: Sport Chalet store on Foothill Boulevard in La Canada-Flintridge. Credit: Bob Chamberlin / Los Angeles Times