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'Phelps Phever' is catching in the Olympic world

August 13, 2008 |  8:29 am

Michael Phelps swims during the men's 4 x 200 meter freestyle relay at Beijing's National Aquatics Center on Wednesday.

BEIJING — Got this e-mail from a friend in Baltimore in response to my Tuesday blog item about the memorable men's 400-meter freestyle relay: "I have never been that big of a swimming fan, but my son and I were screaming at the TV Sunday night. We definitely have Phelps Phever. As does the entire city, I think."

I asked my friend whether that clever phrase, Phelps Phever, is being widely used in Baltimore, where the ratings for NBC's Olympic prime-time telecasts have been the highest among the country's highest markets. "I made it up on the spot," he replied.

Run right out and copyright it.

I can see it on T-shirts.

-- Philip Hersh

Photo: Michael Phelps swims during the men's 4 x 200-meter freestyle relay at Beijing's National Aquatics Center on Wednesday. Credit: Adam Pretty / Getty Images
       

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