'Phelps Phever' is catching in the Olympic world
BEIJING — Got this e-mail from a friend in Baltimore in response to my Tuesday blog item about the memorable men's 400-meter freestyle relay: "I have never been that big of a swimming fan, but my son and I were screaming at the TV Sunday night. We definitely have Phelps Phever. As does the entire city, I think."
I asked my friend whether that clever phrase, Phelps Phever, is being widely used in Baltimore, where the ratings for NBC's Olympic prime-time telecasts have been the highest among the country's highest markets. "I made it up on the spot," he replied.
Run right out and copyright it.
I can see it on T-shirts.
-- Philip Hersh
Photo: Michael Phelps swims during the men's 4 x 200-meter freestyle relay at Beijing's National Aquatics Center on Wednesday. Credit: Adam Pretty / Getty Images