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NBC Universal touts Olympics coverage

July 8, 2008 |  1:21 pm

NBC Universal reports in a news release that it will broadcast more Olympics action on its networks and websites (NBC, USA, MSNBC, CNBC, Oxygen, Telemundo, Universal HD and NBCOlympics.com) than the combined amount of coverage for every previously televised Summer Games.

By NBC's count, just over 2,500 hours of content were broadcast between the 1960 Rome Games (the first Games with substantive television coverage) and the Athens Games in 2004.  This go-round, NBC Universal will push 3,600 hours of content from Beijing, with 2,900 hours of it being live.

That averages out to 212 hours per day -- or more than NBC broadcast during the entire 1996 Atlanta Games. NBC Universal promises to soon post a complete day-by-day schedule for its coverage at NBCOlympics.com.

NBC's news release also laid claim to the Olympics broadcasting gold medal by noting that Beijing will mark its 11th Olympics broadcast, which is one more than rival ABC has broadcast.

-- Greg Johnson