Madonna's 'MDNA' hits 42 cents on Amazon
Though “MDNA” offered the 53-year-old pop icon her eighth No. 1 when it pushed 359,000 copies in the U.S., according to Nielsen SoundScan, the disc quickly plummeted on the charts (sales dropped a record 88% the second week it was out). Nine weeks after its release, “MDNA” is currently seated at 105 on the Billboard 200 chart.
At the moment, brand spanking new copies of the album can be purchased for the bargain-basement price of 42 cents on Amazon. Talk about a steal!
Sure it's a clean version of the standard edition of the disc and shipping costs more than the album, but spending less than $4 for a recently released physical album these days is a rarity.
"MDNA" had a small but potent promotional campaign: Madonna performed the album’s lead single "Give Me All Your Luvin' " with Nicki Minaj and M.I.A. during the Super Bowl halftime show in February, and the premiere of the video played just about everywhere imaginable. But any further focus from Madge didn’t go to the album, it was largely prepping the tour, promoting her film directorial debut and the launch of a perfume.
The disc also had a tie-in with her tour. Those who purchased a concert ticket had the choice of getting the album, but according to a Forbes report, 180,000 people who bought tickets when they went on sale didn’t bother to get the freebie (maybe they downloaded it illegally). It could also be found discounted on invite-only retail sites such as Rue La La.
Reviews of the disc, her 12th, certainly didn’t help as they were generally middling. Times critic Randall Roberts wrote that “the album offers evidence that the singer has fallen behind, that she is no longer setting the conversation in a genre she essentially invented — blending Top 40 pop with club music” and that much of the effort could have appeared on any “random electronica collection of the last decade."
If copies for 42 cents are gone there’s still plenty at reasonable price points: 44 cents, 73 cents, 98 cents, $1.32 and a whopping $1.99.
-- Gerrick D. Kennedy
Photo: Madonna performing during a concert at the Yas Arena, Yas Island, in Abu Dhabi, United Arab Emirates. Credit: Ali Haider/European Pressphoto Agency