Beyoncé sees bump in album, single sales following baby reveal
Beyoncé's revelation -- both on the red carpet and during her performance -- that she and her husband, Jay-Z, are expecting their first child undoubtedly stole the show at the 2011 MTV Video Music Awards on Sunday.
The big warm-and-fuzzy moment also has provided the diva with a major bump, pun intended, on record sales.
After telling the audience that she wanted them "to feel the love that's growing inside," she dived into "Love on Top,” a cut from her album “4.”
The performance boosted the nonsingle into the iTunes top 5, while her actual single, “Best Thing I Never Had,” is currently languishing at No. 23. The album has also made its way back into the top 10 on iTunes, coincidentally landing at the No. 4 spot.
Despite being herald by critics, the disc has struggled a bit commercially.
The album's first two singles, “Best Thing I Never Had” and “Run the World (Girls),” have failed to take off like “Single Ladies (Put a Ring on It),” “Irreplaceable,” “Crazy in Love” and other huge hits.
The album has so far logged fewer than 700,000 units, according to Nielsen Soundscan, since its June release -- a sluggish number when compared to the record-breaking tallies that Adele and Lady Gaga have enjoyed with their recent releases.
-- Gerrick D. Kennedy
Photo: Beyoncé shows her baby bump after performing "Love on Top" at the 2011 MTV Video Music Awards in Los Angeles on Sunday. Credit: Mario Anzuoni / Reuters