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L.A. Unheard: The Sweet Hurt's coffee shop sorrow

January 19, 2011 | 11:58 am


Editor's note: Every week, our colleagues at Brand X’s L.A. Unheard column unearth one of L.A.’s best undiscovered acts.

The band: The Sweet Hurt, L.A. musician-about-town Wendy Wang's solo project.

The sound: Rarely has a band name fit a set of songs so well. The Sweet Hurt's music, as you might guess, is full of soft, sad ballads, delivered with the quiet confidence of a caffeinated Norah Jones. The band may be Starbucks-ready, but its elegant chamber-pop arrangements and honeyed melodies will stick to your iPod long after you leave the coffee shop.

The details: The Sweet Hurt plays the Standard on Thursday night, with another show lined up on Feb. 2 at the Hotel Cafe. The band's self-titled debut album is out now.

The rest: Download the Sweet Hurt's "Part of Me" and stream the album in full over at Brand X.

-- David Greenwald

Photo: Musician-about-town Wendy Wang.