Pop & Hiss

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U2 + YouTube = 10 million streams

October 29, 2009 |  7:34 am


For a band that has its own 3-D film and is performing under a giant spaceship-like contraption on its current tour, an Internet stream may not seem all that fancy. Yet it certainly proved to be a powerful promotional device.

U2's live broadcast Sunday night of the Pasadena stop on its 360 Tour generated 10 million streams across seven continents, according to a YouTube spokesman. What's more, since being archived on YouTube on Monday, the concert has tallied more than 1 million streams.

Information, however, on the average length of time viewers watched the nearly 2 1/2-hour concert was not readily available. YouTube has also not yet broken the numbers out into individual users. 

Now Pop & Hiss is being purely speculative here, but it's probably a safe bet that the latter number was a few million fewer than 10 million, considering the U2 channel on YouTube has generated about 8.4 million views, as of Wednesday evening.

Nevertheless, there's no doubting U2's live draw, both online and in the flesh. The Rose Bowl concert had a crowd of more than 100,000 people, including Rose Bowl staff. The stream was also the largest event in YouTube's history, according to a statement from the company. 

Liked what you saw and missed the Rose Bowl concert? U2 will be back in Southern California on June 6, 2010, performing at Angel Stadium in Anaheim. Ticket information has not yet been released.

--Todd Martens

Screenshot: YouTube.com



Live review: U2's 360 Tour at the Rose Bowl

PHOTOS: U2's 360 Tour: Live at the Rose Bowl

Amid the rattle and hum before U2's Rose Bowl show

The masses descend upon Pasadena for U2's Rose Bowl gig

Making the U2 set so big that it's invisible

INTERACTIVE GRAPHIC: U2 360 tour: Stadium in the round