Pop & Hiss

The L.A. Times music blog

« Previous Post | Pop & Hiss Home | Next Post »

A bit-sized Britney: Pop singer takes the Twitter approach to promotion

October 29, 2009 |  1:47 pm

A total of 15 seconds of Britney Spears' "3" were released online today, all in easy-to-digest 5-second clips. It's a tease for a song that is -- for all intents and purposes -- a tease itself.

The whole shebang will debut tomorrow. Yet you'll probably be able to tell if you want to seek it out based on the little morsel above. 

A commercial in 140 characters or less, Spears has attempted to turn the release of her new clip into a three-day Twitter-fueled event. Yesterday, the artist dropped three photos from the video online.

She's taking advantage of her status as the pop music queen of Twitter. With 3.6 million followers, Spears is significantly out in front of any other artist on Twitter, according to data from Big Champagne. For those keeping track of figures that largely can't yet be monetized, John Mayer is a distant second, with about 2.5 million followers.

--Todd Martens

Related: Britney Spears' '3': Odd lyrics, but a production seduction