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Live Nation wants your heart (money), dropping service fees on cheap seats for a day

June 1, 2009 |  6:08 am

Concert promotion behemoth Live Nation is scrapping service fees on a number of summer tours, with a few caveats. On June 3, the company will forgo the added service charges for 24 hours only. While the deal will be resurrected on Wednesdays throughout the summer, for now it's good only on the lawn seats.

All told, expect to save around $9 or $12. A pair of $20 lawn seats, for instance, to Nickelback's Sept. 3 show at the Verizon Wireless Amphitheater in Irvine will end up costing $70 when all the fees are included in the cost of the tickets.

So, how does an extra $30 get added to the price of the ticket? Service fees are $9 ($18), and parking is $6 per ticket (the Live Nation website is adding the parking fee to each ticket). So if you buy those lawn tickets on Wednesday, two $40 tickets should cost you $52. 

The Associated Press writes that the promotion will cover 43 venues and that about 5 million tickets will be available in the deals. A number of SoCal shows at the Verizon Wireless Amphitheater will be part of the special, including Coldplay, No Doubt, Blink-182 and the Fray, among others. 

Live Nation and Ticketmaster have proposed a merger, and are awaiting approval from the Justice Department. Live Nation reported in its first quarter results that attendance dropped 23% over the same period last year.

-- Todd Martens

Photo: Nickelback. Credit: Chapman Baehler / For The Times