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Video: Eminem vs. Sacha Baron Cohen's 'Bruno'

June 1, 2009 |  7:34 am
Eminem and Sacha Baron Cohen have had their share of success at taking on easy targets. In his songs and videos, Eminem had lashed out at Britney Spears, Moby and Jessica Simpson, among others, and Cohen's personas, be it Borat, Ali G. or Bruno, goad unsuspecting victims into embarrassing, potentially character-damaging moments. Sunday night at the MTV Movie Awards, Cohen landed one right in Eminem's face.

In an effort to promote his upcoming July film "Bruno," about the colorfully gay character of the same name, Cohen dropped in -- bottom-side up -- on Eminem on live television. Was Eminem in on the joke? He certainly didn't look pleased, but the rapper is a relatively adept actor.

Eminem fans don't seem to be happy. The initial comments that have been pouring in on an earlier post seem to think MTV was in the wrong, and went too far. Wrote B. Davis, "if that wasn't staged it was sexual assault," and another commenter called it "one of the most pathetic and embarrassing moments in television's history." Another wrote, "What MTV did was just low and they should be ashamed of doing it to a great artist."

Meanwhile, Peg thought Eminem deserved what he got, writing, "
He can get up and rap to insult and humiliate as many people as he can, but can't take it when the tables are turned on him." Another reader wrote, "For someone who finds it funny to disrespect, degrade, and be vulgar towards women, Eminem has little sense of humor when the joke is directed towards him."

After the awards aired, MTV posted the clip online, with a rather choice screen-grab. It's after the jump.

They're calling it an "awkward" moment. We're just wondering if this means Eminem won't be back for the Video Music Awards. But that may have more to do with the summer sales of "Relapse" than Cohen.

-- Todd Martens

Photo credit: Getty Images