2009 Artist to watch: Jay Rock
Pop & Hiss offers a look at some of the artists we expect to make noise in 2009.
Artist: Jay Rock
Why him: Rap music is increasingly a Southern man's game, but 2009 might see Los Angeles' return to prominence on national urban airwaves, thanks to Dr. Dre’s highly anticipated and long-in-the-works release, "Detox." But one up-and-comer might steal just a bit of the spotlight away from the usual suspects (Dre, Snoop and the Game) this year: Watts' Jay Rock. Warner Music has high hopes for the 23-year-old rapper, who is a known quantity in South Los Angeles via a series of self-released mix-tapes and localized underground anthems. His single "All My Life" features chart-topping guest Lil Wayne.
What's next: A collaboration with Ne-Yo on Rock's spring debut (tentatively scheduled to drop in March), "Follow Me Home," may break the Nickerson Gardens resident nationwide this year. At the very least, fans of rap music in the vein of Tupac Shakur have a fresh face from L.A. to obsess over in '09.
Photo credit: Warner Music