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Box office: 'The Lorax' scores 2012's biggest opening [Video]

March 5, 2012 | 12:02 pm

The Lorax was the No 1 film at the box office this weekend
Box office ticket sales continued to soar this weekend, as "Dr. Seuss' The Lorax" had the biggest opening of the year so far with a gross of roughly $70 million.

The animated 3-D film far exceeded industry expectations, while the weekend's other new release, the low-budget "Project X," also got off to a solid start. The R-rated film about three teenagers throwing a debaucherous party collected a respectable sum of around $20 million.

Not surprisingly, each film appealed to a totally different demographic. Families were the target audience for "The Lorax," as 68% of the audience was made up of parents and their children. "Project X," meanwhile, appealed mostly to young males, as men constituted 58% of the overall crowd, and 67% were under age 25.

For more details on the box office results, check out this week's video report.


$70.7-million debut for 'Dr. Seuss' The Lorax'

'The Lorax' targeted for its green credentials

'The Devil Inside' is latest film to use 'found footage'

--Amy Kaufman


Photo: A scene from "Dr. Seuss' The Lorax." Credit: Universal Pictures

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