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Would you help 'The Vow's' Channing Tatum pick his next film?

February 15, 2012 |  1:20 pm

Channing Tatum knows firsthand the power of social media — he has more than 800,000 followers on Twitter and made Facebook videos to promote his recent hit "The Vow."

But in an interview about how those platforms helped make his latest film a hit (for more on that topic, see this story in Wednesday's Times), Tatum said he has bigger ambitions in the world of likes and retweets: He wants fans to help him pick his movies.

"I really, really hope I can be like, 'Guys, what do you want me to do? Option A or Option B?'" he said. "And people can vote and then I can go do that. Then I can get notes on what we did right and wrong."

PHOTOS: 'The Vow' premiere

The actor, whose next starring role comes in March with "21 Jump Street," sees the approach as part of a larger evolution for the digital world beyond a platform for marketing and audience research.

"Studios — rightfully so because that's the system — try to manipulate [people] into wanting something they might not want," he said. "I don't think that's the right way to go about it. I want to straight up ask them: Should I make a comedy? An action movie? A love story?"

But as much as he values how social media fosters a  conversation with fans, Tatum acknowledged that more operational details elude him. The actor said he "is not a computer person" and, like many other stars, pays someone to manage his Twitter and Facebook accounts.


Review: 'The Vow' leaves you wanting more

'The Vow' a hit after marketers say 'I do' to Twitter, Facebook

'The Vow' sets Valentine's Day record with $11.6 million box office

— Ben Fritz