24 Frames

Movies: Past, present and future

« Previous Post | 24 Frames Home | Next Post »

'Titanic 3D': James Cameron introduces trailer for his '97 epic [video]

November 16, 2011 |  2:46 pm

In an era when film trailers debut before many eyeballs on cellphone screens, how do you market a movie whose story is well known and whose chief selling point is the big screen, 3-D experience?

In the case of "Titanic 3D," the 3-D conversion of James Cameron's 1997 epic due in theaters in April, distributors Paramount Pictures and 20th Century Fox are trying a mixture of personal appeal and nostalgia.

In a version of the trailer that debuted only on "Titanic's" Facebook page today, Cameron stepped in front of the camera to introduce the film. "I'm excited to be bringing 'Titanic' back to the big screen again," he said, before thanking the movie's 10 million Facebook fans "for staying true to 'Titanic.' ''

For most moviegoers around the globe, the elements of the trailer will be intimately familiar: a 22-year-old, tuxedo clad Leonardo DiCaprio at the foot of the ship's grand staircase, 21-year-old Kate Winslet posing nude for a portrait, the massive passenger liner plummeting vertically into the North Atlantic as Celine Dion belts out "My Heart Will Go On."

The two studios are spending $18 million converting the film, a winner of 14 Academy Awards and the highest grossing movie of all time until Cameron's "Avatar" knocked it from its perch in 2009. They are banking on fans coming back to theaters, just as they did for Disney's recent 3-D conversion of "The Lion King," as well as those who were either too young or too far from theaters to see "Titanic" on the big screen in the first place, such as audiences in burgeoning film territories like China and Russia.

"Titanic 3-D" will be released worldwide April 6.



3-D makeover coming to aging Hollywood blockbusters

What classic movie would you like to see in 3-D [poll]?

Box Office: Pitt, Lautner beaten by 17-year-old 'Lion King'

 -- Rebecca Keegan


Photo: Kate Winslet and Leonardo DiCaprio in "Titanic." Credit: Paramount Pictures / 20th Century Fox