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Word of Mouth: Faith-based pitch for 'Preacher,' 'Dolphin' [Video]

September 22, 2011 |  5:42 pm

Dolphin Tale
Movie producers are always looking for a way to separate their films from the pack. Increasingly, those marketing efforts hinge on attracting small but loyal niche audiences. “The Help,” for example, was in part a big hit because it appealed to people who loved the book.

In our first weekly Word of Mouth video, staff writer John Horn looks at the sales pitch for two new movies.

This weekend, the distributors of “Machine Gun Preacher” and “Dolphin Tale” are courting the faith-based audience, the same people who helped turn “The Blind Side” into a blockbuster and made “Soul Surfer” a solid hit. The movies couldn’t be more different. “Machine Gun Preacher” is an R-rated drama set against a civil war in East Africa, while “Dolphin Tale” is a PG-rated family film about an injured sea mammal.

But if the movies can draw ticket-buyers out of the pews, they may make a bit of a box-office splash.


'Machine Gun Preacher' Sam Childers larger than film

Box office: 'Lion King' rules, Sarah Jessica Parker flops

Spreading the good word on 'Machine Gun Preacher,' 'Dolphin Tale'

--John Horn

Photo: Nathan Gamble, Morgan Freeman, Austin Highsmith, Cozi Zuehlsdorff and Harry Connick Jr. in "Dolphin Tale." Credit: Jon Farmer

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