Sarah Palin doc ‘The Undefeated’ will try its luck on TV
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By now, the Sarah Palin documentary ‘The Undefeated’ is a veritable flop, barely eking out $100,000 in two weeks of theatrical release. But the company releasing it believes it could find an audience on the small screen.
The film’s distributor, ARC Entertainment, has announced that it will make the movie available as an on-demand title via satellite providers DirecTV and Dish Network as well as cable company Time Warner beginning on Sept. 1. Director Stephen Bannon initially told 24 Frames of the on-demand plans last month.
ARC, which estimates the deal will make the movie available in about 75 million homes, also announced that a DVD will follow via retailers on Oct. 4. A ‘special edition’ with unspecified original content will be sold only through Wal-Mart.
Most theatrical films take several months to come to television, though independent releases and documentaries often debut day-and-date with theatrical releases, or shortly after. The hope for ‘Undefeated’ is that audiences who have decided not to go out and pay to see the professional rise of Sarah Palin will be more willing to order it at a lower cost in their homes.
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-- Steven Zeitchik