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Campaign for Ryan Gosling's 'Drive' gets turbocharged [Trailer]

July 22, 2011 |  2:40 pm

It's not easy to convey the full effect of an edgy mood piece such as "Drive" in two minutes of trailer time. But this new spot for the Nicolas Winding Refn-Ryan Gosling collaboration, which was a sensation at the Cannes Film Festival (where it won Refn the director prize) and is garnering buzz at Comic-Con in San Diego this weekend, does a respectable job.

The material begins by tossing out many details of the film's surprisingly intricate plot (Gosling plays a getaway driver who gets mixed up with an assortment of colorful mob figures while also in a complicated entanglement with a young mom played by Carey Mulligan), then finishes with a musical montage that better suggests the movie's distinct style.

"Drive" strikes us as the kind of film that will bring in very different sorts of people for very different reasons -- some will see it for the thrill-happy car chases, some for the director's vision, some for the chance to watch Gosling in an entirely different (and laconic) guise. The movie opens Sept. 16; it's already looking like one of the genre breakouts of the fall.


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-- Steven Zeitchik