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Live chat with Morgan Spurlock on Friday

April 18, 2011 |  1:38 pm

Over the course of a colorful and acclaimed career as a documentarian, Morgan Spurlock has pulled back the veil on a number of hard-hitting subjects, whether it's anti-Muslim bigotry or the perils of fast food, while maintaining a sparkling sense of humor. Now the "Supersize Me" director tackles a new topic: product placement. In "Pom Wonderful Presents the Greatest Movie Ever Sold," Spurlock takes us behind the curtain of corporations as they attempt to pay their way into Hollywood. He does so using some novel means: by making a movie financed entirely using product placement.

The movie, one of the breakouts at this year's Sundance Film Festival, shows how parties ranging from major hotel chains to television series to local school systems are complicit in the product-placement machine. In his inimitably Spurlockian way, the director critiques the current system by playfully and ironically promoting the brands featured in his film.

On Friday, the day the movie opens, Spurlock will join us for a live chat at 10 a.m. PDT. He'll answer any questions you have about his work and the current state of marketing, and maybe plug a few products (ironically) while he's at it. Join us for a freewheeling discussion.


Morgan Spurlock finds a buyer

'Greatest Movie Ever Sold': Product placement guru explains how it's done

Sundance 2011: Morgan Spurlock sells 'The Greatest Movie Ever Sold' to audience

--Steven Zeitchik


Photo: Morgan Spurlock in "Pom Wonderful Presents the Greatest Movie Ever Sold." Credit: Sony Pictures Classics

Comments () | Archives (3)

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Spurlock stole a 60-year-old idea from Ralph Edwards... and Ralph did it way better: http://tinyurl.com/3dbb5s3

Spurlock isn't the only person to have renamed a town since Edwards. Last year Topeka, Kansas became Google, Kansas for a short while. And let's not forget Jim Thorpe, PA. As for who did it better or best, that's rather subjective, as well as being a separate issue from who did it first.

I emplore you to research the precedent for this piece:



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