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'Paranormal' sequel to receive sneak promotion like first film

September 16, 2010 |  8:57 pm

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The ghosts are back. And so is the same “Paranormal Activity” promotion.
A year after the low-budget thriller by filmmaker Oren Peli became one of the most profitable releases in Hollywood history--thanks in large part to the buzz sparked in early sold-out screenings in a handful of cities--Paramount Pictures announced Thursday that it would mirror the first film’s sneak preview campaign for Oct. 22’s sequel, “Paranormal Activity 2.”
The studio said it would ship early copies of the film to the 20 cities in North America that express the most interest in seeing the movie through voting opening late Thursday night on the film’s website. Fans in those markets would then be able to see “Paranormal Activity 2” a day before the rest of the country, in special screenings just before midnight on Oct. 20. But there’s no guarantee that people voting to bring the sequel to their city will actually get into the preview, as seats should be in short supply.
 “The support of the online community was phenomenal on the first film,” Rob Moore, Paramount’s vice chairman, said in a statement. “We want to reward them for that support by offering them the chance to see it first.”

--John Horn

Photo of "Paranormal Activity 2": Paramount Pictures

 

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