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The new black? Black

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It’s not the room that’s getting darker.

It’s movie posters.

Besides the unusual trend of touting a film’s release date instead of the film -- see the billboards for May 28’s ‘Prince of Persia: The Sands of Time,’ which gives bigger play to the fifth month of the year than the movie itself -- there’s a distinct move towards one-sheets where the biggest cost savings appears to be colored ink.

These almost-all-black posters are undeniably eye-catching. After a certain point, though, they become a little bit indistinguishable and, in the case of ‘Buried’ (the middle poster in the second row below), nearly inscrutable.

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What looks good on rail-thin models, in other words, may not have quite the same appeal when it comes to movies.

Here’s the current back-in-black crop:

-- John Horn

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