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Envelope Directors Roundtable: The challenges of marketing a film

January 22, 2010 |  7:02 am

Marketing campaigns may not be the first thing one thinks of when imagining the creative lives of some of the country's most well-known auteurs. But directors behind this season's biggest movies wrestle to a surprising degree with the issues of selling a movie -- whether it's Quentin Tarantino finding parts of the process "inspirational" or directors like Lee Daniels, Jason Reitman or James Cameron understanding that these Faustian bargains can help expose their film to a wider audience. Hear how these directors feel about one of moviedom's trickiest balances.

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