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Wal-Mart to offer early Black Friday deals for one day

November 2, 2011 |  2:00 pm

Wal-MartFor Wal-Mart shoppers, this Saturday may look a little like Black Friday.

The world’s largest retailer will give fans a sneak preview this week at deals normally offered on Black Friday, the day after Thanksgiving.  Wal-Mart, hoping to lure wary shoppers, will hold sales at its U.S. stores on Saturday.

The Nov. 5 sale will start at 11 a.m. and go until midnight.  The event, known as Super Saturday,  will offer deep discounts on televisions, gaming systems and other items.

 Some of the featured items include: Xbox 360 250 GB Console with Kinect for $399 plus a $50 Wal-Mart gift card; tablet book reader Nook Color, sales price $199, originally $249; and a flat-screen LG 47-inch Class LED TV for $698.

On Wednesday, customers can sign up at or the store’s Facebook page to receive an email with the full details of the Black Friday early preview.

This is the first time the retailer has released Black Friday deals this early.

Wal-Mart and other retailers are expecting a particularly tough holiday shopping season, as shoppers remain cautious after months of bad economic news. 

Wal-Mart is releasing the Black Friday specials earlier than usual this year so that shoppers who are watching every penny this season can plan ahead, Duncan Mac Naughton, the company's chief merchandising officer, said in a statement.

Some analysts said this early-bird special might attract some customers who would have stayed home otherwise. But don’t expect the large crowds and mayhem typical of Black Friday.

Britt Beemer, founder of America’s Research Group, said consumers have grown to expect certain things during Black Friday shopping, such as limited quantities and early morning shopping.

“When you don’t have those issues and ingredients, it’s just a pre-Christmas sale,” he said.

Other retailers have already announced their own Black Friday plans as they seek more shoppers. Macy’s and Target announced they will open at midnight on the night before Thanksgiving.


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-- Angel Jennings

Photo: A shopper outside a Wal-Mart store in Rosemead. Credit: Don Bartletti / Los Angeles Times