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Urban Outfitters drops 'Navajo' from online product names

October 19, 2011 |  6:16 pm

Urban Outfitters Inc. has removed the word "Navajo" from its products online after an outcry from the Navajo Nation government, which accused the retailer of violating its trademark and using the word in poor taste.

The trendy retailer used the word in more than 20 product names online, including the $8 Navajo Hipster Panty and $18 Navajo Print Fabric Wrapped Flask, according to the Associated Press. The tribe holds at least 10 trademarks on the Navajo name, which covers clothing, household products and other items.

On Wednesday afternoon, Urban Outfitters' website showed that the clothing chain was instead using the less-controversial "printed" to describe the products.

The company's removal of the word from its products online was first reported by Indian Country Today, which said the Navajo Nation sent a cease-and-desist letter to Urban Outfitters this year.

A company spokeswoman did not respond to a request for comment.


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Photo: Urban Outfitters' Navajo Print Fabric Wrapped Flask is now the Printed Fabric Wrapped Flask. Credit: Urban Outfitters