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Target announces Jason Wu as next designer collaboration

October 3, 2011 | 10:52 am


Its wildly successful Missoni line is still in stores (well, supposedly), but Target is already looking ahead. The discount chain announced Monday that it will next collaborate with fashion designer Jason Wu, who shot to fame after First Lady Michelle Obama wore one of his dresses to the 2009 Inaugural Ball. A limited-time-only collection of Wu's apparel and accessories will be available at Target in February.

Target began teasing the announcement on Twitter over the weekend, with tweets such as: "Clue 1: the new @TargetStyle designer began sketching the future of fashion at 5 years old" and "Clue 5: Senior year of high school in #Paris? Oui, oui. Our next designer has international influence."

On Monday, Target released a 37-second YouTube video revealing Wu as its next designer-collaborator.

"Just in time for spring, my collection for Target includes womens wear and handbags -- all for a great price," Wu says in the video, in which he describes some of his fashion inspirations and sketches some designs.


Haute couture and designers walk down the aisle

 Target stores, website swarmed on first day of Missoni launch

-- Andrea Chang

Photo: First Lady Michelle Obama wore a Jason Wu creation to the Inaugural Ball in 2009. Credit: Carolyn Cole / Los Angeles Times