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Money & Company

Starbucks goes ‘Blonde’ with lightest roast yet

By Tiffany Hsu
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Starbucks Corp. is having a ‘blonde’ moment, adding its lightest blend ever to its selection of coffees.

Starting in January, the chain is to begin selling its Blonde roast in cafes and supermarkets, according to Reuters.

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The brew, unveiled at an event Tuesday in Westwood, will have a more mild body and acidity than the dark roasts with which Seattle-based Starbucks is usually associated, the news service reported.

While some competitors such as Coffee Bean & Tea Leaf sell light roasts such as Kona coffee, others such as Peet’s Coffee & Tea stick to darker blends.

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-- Tiffany Hsu

Money & Company
Tiffany Hsu

Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. A Bay Area native, UC Berkeley graduate and eternal Nor-Cal fan, she once worked for the San Francisco Bay Guardian. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea. She still has faith that someday she’ll find two economists who agree.

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