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Money & Company

Kraft cuts prices 6% for Maxwell House and Yuban coffee

By Tiffany Hsu
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Perhaps taking a cue from J.M. Smucker, Kraft Foods Inc. said it is lowering its coffee prices by about 6%.

The price cut covers its Maxwell House and Yuban brands and equates to about 20 cents per pound for roast and ground coffees and 2 cents an ounce for instant coffees.

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Last week, Smucker said it was slashing the cost of its Dunkin’ Donuts and Folgers lines as coffee bean prices begin to drop. A rough growing season had forced coffee companies to hike up their prices earlier in the year.

Kraft’s move doesn’t include its Gevalia, Tassimo and Maxwell House International brands, said spokeswoman Bridget MacConnell.

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-- Tiffany Hsu

Money & Company
Tiffany Hsu

Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. A Bay Area native, UC Berkeley graduate and eternal Nor-Cal fan, she once worked for the San Francisco Bay Guardian. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea. She still has faith that someday she’ll find two economists who agree.

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