Del Taco rolls out new logo, store design in Los Angeles, Irvine
A new restaurant prototype and updated logo debuted Monday at locations in Los Angeles, Irvine and Texas after months of research.
Many of the industry’s popular kids, including McDonald's and KFC, have undergone design overhauls in recent years in an attempt to off their reputations for being staid and unhealthful.
At Del Taco, there’s a bright new color scheme built around a revamped version of the company’s logo, with its saw-toothed sun and rolling hills. The furniture will be sleeker, as will the salsa bars.
The seating setup will accommodate groups of different sizes, the company said. The walls will be emblazoned with slogans crowing about Del Taco’s efforts to use fresh ingredients: “Chicken grilled here” and “Cheddar hand-grated here,” for example.
The chain is planning a wide roll-out of the new logo starting in the fourth quarter and will continue evaluating the pilot restaurant design. Del Taco has more than 525 restaurants in 17 states.
The prototype locations in California are at 4376 W. Sunset Blvd. in Los Angeles and 59 Technology in Irvine.
-- Tiffany Hsu
Photos: Prototypes of Del Taco's new logo and interior. Credit: Del Taco