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dineLA sets new revenue record

November 13, 2010 |  6:30 am


During last month's dineLA restaurant week, fixed-price meals in Los Angeles were selling like hotcakes.

The annual food-lovers event set a new revenue record, generating $5.2 million and serving 158,000 diners, according to the Los Angeles Convention and Visitors Bureau.

During the two-week event, the nearly 300 restaurants that participated offer specially priced three-course prix-fixe lunch and dinner meals, ranging from $16 to $44.

The event, designed to boost business for local restaurants, had 28% more participating restaurants than last year, making it the largest restaurant week in the country, according to the bureau.

Even hotel owners in Los Angeles who offered special dining and hotel packages reported an uptick in business thanks to the restaurant week.

Los Angeles will host a winter dineLA Restaurant Week from Jan. 23 to 28 and Jan. 30 to Feb. 4, 2011.

(Photo: Urchin risotto from Sam's by the Sea. Credit: Los Angeles Convention and Visitors Bureau.)