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High ticket prices likely to mean big box office opening for Disney’s ‘Princess’

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Disney’s first hand-drawn animated feature in six years isn’t only a throwback in style. When ‘The Princess and the Frog’ opens Wednesday, it also will be the first Disney animated film since ‘Brother Bear,’ its last non-CGI feature, to start in limited release in New York and Los Angeles. The studio is pairing the two initial runs of ‘Princess’ with an ‘experience’ that includes games, actresses dressed as Disney princesses, props, costumes and other activities that give kids fun time beyond the film, entertainment reporter Ben Fritz writes in the Company Town blog.

All those extras mean ticket prices will be substantially higher than for a normal picture. Disney is charging $30 for general admission tickets, $50 for the best seats and $20 per person for groups at the Ziegfeld Theatre in New York City and on the studio lot in Burbank.

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