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Baja Fresh burrito giveaway on Facebook

September 1, 2009 | 11:28 am

Ba Baja Fresh's last promotion involving free burritos was madness, but the restaurant chain is at it again.

It's giving away free burritos with a large beverage purchase from 2 p.m. to 5:30 p.m. today at some of its locations. Check with your local restaurant. Many are not participating.

To qualify for the deal, customers will need to become a fan of Baja Fresh on Facebook for the coupon. Then, print out your Facebook page.

Present the printout with a valid ID and you can help yourself to a free burrito -- as long as you pick up a large beverage in the process.

Why is all the verification necessary?

Back on July 22, Baja Fresh planned on giving away about 1,800 free burritos to fans who downloaded a coupon from its Facebook page. Instead, the coupon went viral, people made copies and Baja Fresh ended up giving away more than 50,000 burritos.

After cooking and rolling up 48,200 more burritos than planned, Baja changed the game plan.

-- W.J. Hennigan