Toys R Us launches campaign to aid impoverished children
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Starting on Mother’s Day, Toys R Us will collect donations in stores and online to help provide blankets to thousands of infants in need.
The national Bundled in Hope campaign is a collaboration between the toy retailer and Save the Children, a global humanitarian agency. Funds raised during the campaign, which ends July 11, will be used to purchase blankets for children in the most impoverished parts of the country and to provide support in those regions through an early childhood development program, Toys R Us said today.
As part of the initiative, baby blankets designed by celebrity moms -- including Jennifer Garner, Jamie Lee Curtis and Marcia Cross -- will be auctioned off online.
-- Andrea Chang
