Money & Company

Tracking the market and economic trends
that shape your finances.

« Previous Post | Money & Company Home | Next Post »

OpenTable lifts IPO price range -- and Silicon Valley hopes

May 19, 2009 | 10:27 am

This is just what online restaurant-reservations firm OpenTable Inc. wants to see: More hungry customers than it has seats to offer.

Apparently strong investor interest in the firm’s initial public stock offering spurred its underwriters today to raise the price range for the deal to $16-to-$18 a share, from $12-to-$14. The offering is expected to be priced sometime this week.

The San Francisco company’s IPO is being closely watched in Silicon Valley because it would be the smallest new stock offering to come to market this year. If it flies, it could open the door for other relatively young but promising companies to tap the equity market.

Opentable OpenTable, founded in 1998, lost $1 million last year on sales of $55 million. But sales have doubled since 2006.

The public is being offered 3 million shares -- about half by the company, the other half by insiders cashing out.

The stock is expected to trade on Nasdaq under the symbol OPEN. Merrill Lynch & Co. is the lead underwriter.

The company's roadshow for investors is available here.

There have been just five IPOs in the U.S. market this year. The last one was by satellite imaging firm DigitalGlobe Inc. last week.

As DigitalGlobe demonstrated, just because a deal gets a strong early start doesn’t mean it has legs. DigitalGlobe’s underwriters priced that deal at $19, above the expected range of $16-to-$18. The stock rose as high as $25 on the first day of trading, but has since tumbled, and was trading at about $18.30 today.

-- Tom Petruno