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Plans to spend for prom may be thwarted by swine flu

May 6, 2009 |  6:18 pm

Prom is big business Prom-goers might not be willing to break the bank for the formal, but many still plan to spend a sizable amount. That is, if swine flu doesn't get in their way, according to beauty information site DailyMakeover.com, owned by Makeover Solutions Inc.

A recent survey found that more than half of the female respondents intend to spend at least $300 on hair, makeup and a dress for prom.

Most of the 73% of girls planning to get their hair professionally styled said they would spend $50 or more. A quarter of respondents plan to pay for professional makeup application. Four out of 10 girls want to plunk down between $100 and $200 for a dress, while another 35% said they would exceed $200.

But as schools across the country -- including Park City High School in Utah and Pisgah High School in Alabama -- cancel or postpone the events in an attempt to contain the swine flu threat, prom attendees are having to rearrange their plans, according to the site. In Riverside, prom at Lee V. Pollard High School was canceled after a student was thought to have possibly caught the virus.

The full story on "Opting for prom without all the frills" here.

-- Tiffany Hsu

Photo: An array of dresses at Sandy's Bridal store in San Fernando. Credit: Genaro Molina / Los Angeles Times

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