Schweppes pulls ad campaign after flu crack falls flat
Controversial ad campaigns about Mexico seem to keep popping up.
This time, it was a campaign running in the UK from Coca-Cola Schweppes. The ad, which ran for just one day on May 15 in The Times (of London) newspapers, was quickly withdrawn after complaints from Mexico's embassy in London.
A statement from Coca-Cola Great Britain, sent to us via email, said: "The essence of the Schweppes 'Experience Matters' campaign is celebrating the very British tradition of satire. The cartoons are designed to bring a smile to an otherwise gloomy news agenda and reflect topical issues in the news. It is not our intention to offend however, and following discussions with the Mexican Embassy in London, we took the decision to remove the advert immediately."
-- Deborah Bonello in Mexico City