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Garcetti, Pleitez announce new Spanish-language mayoral race ads

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Underscoring the significance of the Latino vote in next week’s mayoral election, two candidates Monday announced new Spanish-language television ads.

Eric Garcetti, who has already been up on Spanish-language television with an introductory ad, announced the launch of two 15-second ads touting his endorsement from La Opinión.

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‘La Opinión says ‘Eric Garcetti has the experience, the know-how, and the character to solve the city’s financial problems and to create jobs and economic growth in benefit of all Angelenos,’ ‘ an announcer says in Spanish in one of the ads. ‘Vote for Eric Garcetti for mayor. Problem solver. Proven results.’

The city councilman is spending about $150,000 a week airing ads on Spanish-language media, according to a Democratic media consultant who is not working for a candidate in the contest.

Former technology executive Emanuel Pleitez, a long-shot candidate who is staking his bid on the Latino vote, announced that he is airing his first ad, a 30-second spot in which he speaks in Spanish about his upbringing.

‘My mother sacrificed everything to give me a better life. Politicians don’t feel like we do. With them, few win. We lose,’ Pleitez says. ‘We’re a young city, of immigrants. In a technological era, my vision is to create educational opportunities and invest in the places most in need.’

The size of Pleitez’s ad buy was unknown Monday evening.

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