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Steve Lopez: Who sold out the Endeavour space shuttle?

October 3, 2012 | 10:12 am

FULL COVERAGE: Endeavour's final journey to L.A.

Steve Lopez TalkbackThe space shuttle Endeavour in a Toyota commercial?

Who sold out on that one? NASA?

The California Science Center where the shuttle will be housed?

If you saw Andrew Blankstein’s post Wednesday morning, a half-ton Toyota Tundra pickup truck will be towing the shuttle part of the way -- or at least it’ll look that way through the magic of television -- when Endeavour makes the two-day journey from LAX to the Science Center near USC next week.

If you’re going to allow a government rocket to be used to sell trucks, why stop there? Why not plaster Endeavour with ads, as if it’s a NASCAR race car?

FULL COVERAGE: Endeavour's final journey to L.A.

Tang breakfast drink would probably like a piece of that action, given its history with the space program. But I’d rather go with local brands.

Philippe’s could take one half of the tail section, El Cholo the other half.

Better yet, Astro Burger, the Galaxy, the Griffith Observatory.

At the Science Center, kids could learn not just about space travel, but about the ever-expanding world of advertising platforms.

I’m not sure what it would cost to plaster an ad onto the side of Endeavour, but the price of posting your thoughts here?

Free, so let it fly.


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-- Steve Lopez

Photo: The space shuttle Endeavour is seen atop the Over Land Transporter in a hangar at Los Angeles International Airport on Sept. 24. Credit: Bill Ingalls / Associated Press