Southern California -- this just in

« Previous Post | L.A. NOW Home | Next Post »

Rush Limbaugh's sex comments drive off California advertiser

March 2, 2012 | 12:23 pm

LimbaughRush Limbaugh’s controversial comments on sex and birth control has cost his show a longtime California advertiser.

Sleep Train, a Sacramento-area mattress company, announced late Thursday night that it is pulling its advertisements after more than 25 years.

“We don’t condone negative comments directed toward any group. In response, we are currently pulling our ads from Rush with Rush Limbaugh,” the company said on Twitter

Limbaugh, a conservative commentator whose first radio show was on KFBK 1530 in Sacramento, called a law student a “slut” and a “prostitute” for supporting access to birth control.

Sleep Train faced a barrage of online criticism for advertising on the show. One Twitter user wrote that, “If you support Rush Limbaugh unfortunately I cannot support you again as a consumer.”

After Sleep Train announced it was pulling its advertisements, another user wrote, “Thank you @theSleepTrain for not supporting misogyny. You're a good egg.”

Sleep Train and Rush Limbaugh have a long history together, with both finding their footing in Sacramento around the same time. Company owner Dale Carlsen recalled in a 2005 interview being talked into having Limbaugh, then a local radio host, being Sleep Train’s spokesman soon after the first store opened in 1985.

"The ad guy said, 'Now he's a little bit controversial, but he needs a bed, would you take care of him?'" Carlsen told the Sacramento Bee. "I needed every sale that I could get at that time, so I said, 'Yeah, bring him in and I'll take care of him.'"

Limbaugh continued to promote Sleep Train for at least the next two decades, according to the Bee.


Republican senators fail to reverse birth control rule

Rush Limbaugh: Obama calls Sandra Fluke to express 'support'

Rush Limbaugh: NASCAR fans booed Michelle Obama for 'uppity-ism’

-- Chris Megerian

Twitter: @chrismegerian

Photo: Rush Limbaugh in 2008. Credit: Gary He / Associated Press