Southern California -- this just in

« Previous Post | L.A. NOW Home | Next Post »

Firm that dropped Rush Limbaugh after slur wins praise, jeers

March 3, 2012 |  8:30 am

LimbaughA Sacramento-based mattress company's decision to pull ads from Rush Limbaugh’s radio show after the host's controversial comments on sex and birth control has generated headed debate on the company's Facebook page.

Sleep Train announced late Thursday night that it is pulling its advertisements after more than 25 years.

“We don’t condone negative comments directed toward any group. In response, we are currently pulling our ads from Rush with Rush Limbaugh,” the company said on Twitter

Since then, dozens of people have taken to Sleep Train's Facebook page to debate the company's decision. "Thanks for pulling your ads from the Rush show, your actions prove the value of your company," one woman wrote.

Others attacked the company. "You are a bunch of cowards. You have advertised on Rush Limbaugh's show for over 25 years. His show has brought you millions of customers," a man wrote.

Limbaugh, a conservative commentator whose first radio show was on KFBK 1530 in Sacramento, called a law student a “slut” and a “prostitute” for supporting access to birth control.

Sleep Train and Rush Limbaugh have a long history together, with both finding their footing in Sacramento around the same time. Company owner Dale Carlsen recalled in a 2005 interview being talked into having Limbaugh, then a local radio host, being Sleep Train’s spokesman soon after the first store opened in 1985.

"The ad guy said, 'Now he's a little bit controversial, but he needs a bed, would you take care of him?'" Carlsen told the Sacramento Bee. "I needed every sale that I could get at that time, so I said, 'Yeah, bring him in and I'll take care of him.'"

Limbaugh continued to promote Sleep Train for at least the next two decades, according to the Bee.


Republican senators fail to reverse birth control rule

Rush Limbaugh: Obama calls Sandra Fluke to express 'support'

Rush Limbaugh: NASCAR fans booed Michelle Obama for 'uppity-ism’

-- Chris Megerian and Shelby Grad

Twitter: @chrismegerian

Photo: Rush Limbaugh in 2008. Credit: Gary He / Associated Press