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Long Beach Aquarium withdraws ad from Rush Limbaugh's show

March 8, 2012 |  1:01 pm

The Aquarium of the Pacific withdrew an advertisement from Rush Limbaugh's radio show this week, the latest organization to do so after he lashed out against a law student on a recent show.

The aquarium does not "support or condone his statements," spokeswoman Claire Atkinson said in a statement issued Wednesday. "We immediately called our media buyers and asked to pull our ads."

Last week, Limbaugh called a law student a "slut" and a "prostitute" because she was advocating for more access to birth control. Dozens of organizations have pulled ads from the show.

About 45 national and local companies pulled their spots, according to liberal activist groups angered by Limbaugh.

But Limbaugh told his audience that the reports of defections had been greatly exaggerated. The companies that pulled ads accounted for a small minority of the overall ad inventory on the 600 affiliates that carry his show.

“That's like losing a couple of French fries in the container when it's delivered to you at the drive-through,” Limbaugh said. “You don’t even notice it.”


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Photo: Children at the Long Beach Aquarium watch sea lions swim.  Credit: Genaro Molina / Los Angeles Times