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Mall monitoring shoppers by tapping into their cellphones

November 23, 2011 |  6:38 am

A Temecula mall is using a new computer program that will track the movements of Thanksgiving weekend shoppers using their cellphones.

The Temecula Promenade is one of two malls testing out the new technology, which mall operators said is designed to monitor how shoppers flow through the center.

They said the computer monitoring does not invade the privacy of shopping, adding that the program does not collect any personal data from the cellphones.

Kym Espinoza of Temecula Promenade told Fox 5 the mall will use the data to make improvements to the layout and flow of the facility.

Some shoppers told the station they were somewhat uneasy about having their movements at the mall tracked.


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--Jaime Chambers, Fox 5