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'Next big Jewish idea' is the 'LaunchBox'

July 7, 2011 |  8:38 am

The "next big Jewish idea" is a kit to help families better connect with Jewish traditions and practice.

The "LaunchBox" will receive start-up funding of up to $100,000 as part of a competition for the "next big Jewish idea," held in conjunction with the centennial of the Jewish Federation of Greater Los Angeles, the nonprofit announced Wednesday.

The idea comes from Batsheva Frankel, who is identified by the Jewish Journal as a Judaic studies and English teacher at Shalhevet High School, a private Jewish school.

"Boxes will be sent to Jews all across Los Angeles," Frankel said in a video posted on the federation's website. "Each box contains all the creative tools that people need to inspire them not only to learn how to be Jewish but to really engage them in how to do Jewish."

Frankel added: "This is what I wanted to do with my life for the Jewish community."

The idea was originally submitted as "Jewww in a Box," and the exact contents of the monthly kit have yet to be determined.

But the plan is to fill it with fun activities, educational materials and links to online, interactive resources, including tutorials that would serve as "nourishment for the Jewish soul," the nonprofit said.

More than 350 ideas were submitted, with five finalists selected after more than 100,000 votes were cast. An additional five were picked by a panel of judges, who selected the winning idea.

"We are thrilled with the potential LaunchBox has to engage the unaffiliated members of our community, as well as those who are more active," federation President Jay Sanderson said in a statement.


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