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Slain Hollywood publicist had attended Cher movie premiere before Beverly Hills attack

November 16, 2010 | 10:43 am

Chasen The Hollywood publicist who was fatally shot during an attack on Sunset Boulevard early Tuesday had just attended an after-party for the premiere of the Cher movie "Burlesque," according to two sources familar with her movements that night.

Ronni Chasen, 64, a longtime Hollywood publicist, was driving her Mercedes Benz when she was shot multiple times, Los Angeles County coroner's spokesman Ed Winter said.

The sources, who spoke to The Times on the condition that they not be named, said Chasen attended the premiere of the movie as well as a party after the screening. The premiere was at the Grauman's Chinese Theatre, and the party was at the W hotel in Hollywood. She lived in Westwood and may have been driving home when the attack occurred.

Chasen has represented such entertainment luminaries as the late actress Natalie Wood, composer Hans Zimmer, and move producers Dick Zanuck and Irwin Winkler.

Authorities said they arrived at Sunset Boulevard and Whittier Drive about 12:30 a.m. Tuesday and found the Mercedes-Benz E350 crashed into a light pole. Chasen had been shot multiple times in the chest. No one else was in the car.

No one could be reached for comment at her Beverly Hills public relations and marketing firm, Chasen & Co.

Hollywood publicist Howard Bragman, who worked with Chasen on a number of projects, described her as “a lady and a grown-up” in an industry of flash and impermanence.

“She had been doing this forever. She had a lot of class, a lot of style and a lot of intelligence. She was just very, very well-respected,” Bragman said.


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-- Andrew Blankstein and Harriet Ryan

Photo: January 2009 photo of publicist Ronni Chasen at the Fox Searchlight Pictures Golden Globe Party in Los Angeles. Credit: Timothy Norris / Getty Images