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Hollywood sign transforming

February 11, 2010 |  4:48 pm

Sollywood

The process of covering up the Hollywood sign began this afternoon. Letter by letter, workers are changing the sign to read “SAVE THE PEAK” in red lettering.

White fabric cover is being used to publicize efforts to raise funds to acquire Cahuenga Peak, the 138-acre parcel to the west of the sign.

“We want to raise the visibility of it, so that people will support our campaign to save the peak, to save the land,” said trust spokesman Tim Ahern.

The Trust for Public Land has an agreement to purchase the land for $11.7 million, which is about half the $22-million asking price, Ahern said.

Trust officials say they have raised about half the amount they need, but must have the total amount by April 14.

-- Amina Khan

Activists begin covering up the iconic 450-foot-long Hollywood sign during an effort to prevent the building of houses there on February 11, 2010 in Los Angeles, California.  (Photo by David McNew/Getty Images)

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