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Glendale feeling an identity crisis, bringing in consultants

February 9, 2010 | 11:57 am


A firm hired to develop a strategy to promote Glendale as a destination for businesses, visitors and potential residents expects to begin a research effort this month that may last until October and involve a series of surveys and focus groups, an executive said.

City officials agreed to terms with the firm, North Star Destination Strategies, in November, hoping it would help give Glendale a recognizable identity or brand.

“It’s basically trying to put us back on the map,” Deputy Development Services Director Emil Tatevosian said of the planned marketing effort.

Glendale’s mix of business districts and its urban expansion in recent years has left it without a clear identity to the outside world, something that an organized marketing plan could change, officials say.

Read the full story here.

-- Zain Shauk

Photo: The Americana mall in downtown Glendale. Credit: Los Angeles Times