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Love Ride motorcycle charity event canceled due to bad economy

October 9, 2009 |  8:01 am

A lack of funds, not a lack of love, doomed what would have been the 26th annual Love Ride.

Organizers of one of the largest one-day motorcycle charity events in the world announced Thursday that it had been canceled due to poor ticket sales and other financial worries.

“The numbers were scary dismal to where we thought, ‘Gee, this thing is going to bomb,’” said Oliver Shokouh, Love Ride founder and the owner of Glendale Harley-Davidson, which organizes the ride.

Company officials canceled the event when pre-registration numbers were about one-third less than the event’s previously lowest turnout. The event typically raises more than $1 million, organizers said.

“I’ve talked to other people involved in charitable events, and typically they’re down on average by 50%, it seems like,” Shokouh said. “Charities have gone away from people’s hearts right now, and they’re really just fighting for survival.”

Read the rest of the story at the Glendale News-Press.

--Max Zimbert

Photo: Ramiro and Lauren Tovar of Biloxi, Miss., scan a sea of motorcycles after the 25th Love Ride last year at the Fairplex in Pomona, when about 25,000 bikers rode to raise money to fight muscular dystrophy. Credit: Annie Wells / Los Angeles Times

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