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Chris Brown's chewing gum ads put on hold amid assault probe

February 9, 2009 |  2:40 pm

Last summer, the makers of Doublemint announced that “pop sensation” Chris Brown was the venerable gum’s new, hip face with a concert for 1,000 enthusiastic fans in New York's Times Square. Today, with a domestic violence case hanging over the R&B singer’s head, the company put the campaign on indefinite hold.

“Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved,” the William Wrigley Jr. Co. said in a statement.

A Doublemint commercial featuring Brown ran during Sunday night’s Grammy Awards. By that time, many viewers knew that Brown, 19, was facing arrest on suspicion of making criminal threats stemming from an alleged assault on his girlfriend, the singer Rihanna. Some who saw the commercial were sounding off online today.

“Official gum for women beaters,” one YouTube user wrote in response to a copy of the video posted there.

Another wrote of the remade jingle he sings in the commercial: “This song is great to play when you're beating your wife or girlfriend.”

-- Harriet Ryan