Grammys seek new life in downtown L.A.
The Grammy Museum will open downtown this weekend, but on Wednesday night the venerable awards brand was trying to prove it's no relic in this "American Idol" era.
The nominations for the 51st Annual Grammy Awards were announced Wednesday not at some early-morning news conference -- as they have been in the past -- but sprinkled in a one-hour prime-time special featuring performances by Celine Dion, Mariah Carey and other stars singing classic songs at the Nokia Theatre. It was a move that could be considered an entrenchment bid by a show that pulled its third-lowest audience ever this last February and its all-time lowest number in 2006.
"We are evaluating everything and, as this new nomination concert show proves, we are very open to doing new things that reach an audience and celebrate music," Recording Academy President Neil Portnow said.