Broad: "Show us the Money"
The MOCA saga continues, with the latest move from Eli Broad.
Given his extraordinarily deep pockets, it’s perhaps not surprising that billionaire art collector Eli Broad was thinking of a line from "Jerry Maguire" on Wednesday as he contemplated the high-stakes civic competition he’s in with the Los Angeles County Museum of Art to bail out L.A.’s fiscally threatened Museum of Contemporary Art. “The answer is like in the movie: 'Show us the money,’ ” Broad said from San Francisco, where he’d just announced a $25-million Broad Foundation grant for stem cell research. The question, he said, is which bailout carries a stronger guarantee of secure funding for MOCA’s endowment and exhibitions: his $30-million offer or LACMA's merger proposal, to which no price tag has been publicly attached.